Eitan Zeffren, Founder and CEO, Pearl Healthcare

The 49th episode of our podcast, Rethink, is now available. Providing a family oriented company culture where the benefits of a corporate system and organization still exist has been a differentiator for Pearl Healthcare, as the nursing home operator continues to grow throughout its regional footprint. Starting in 2018, Pearl Healthcare acquired a majority of its six facilities in the last year. Pearl doesn’t take a cookie cutter approach to operations as every facility and market has different needs and functions differently, even when currently only operating in one state, according to CEO Eitan Zeffren. Most of the operator’s corporate and regional teams also work out of facilities each day, instead of sticking to one corporate office. It’s another way Zeffren has looked to build strong relationships with leaders from the top down, in hopes of boosting morale and retention. In this episode of Rethink, learn: • Why it's important to think local when operating skilled nursing facilities • How Pearl has worked to build trust as a newer operator • What Zeffren's vision for what the nursing home of the future will look like