Kelli Luneborg-Stern of Trifecta Public Strategies

In the senior housing and care spectrum, nursing homes typically have the worst reputation among the general public and the press — a negative image that can only worsen in cases of abuse, neglect, or high-profile accidents. As the managing partner and co-founder of Trifecta Public Strategies, Kelli Luneborg-Stern has guided skilled nursing operators through a variety of difficult times, and despite the challenges, she has nothing but praise for the industry. "They simply do not get the credit that they deserve for what they deal with on a day-to-day basis," Luneborg-Stern says. Listen to this episode to learn: -- How operators can more effectively communicate with the public and press -- The ways misconceptions about the industry have changed over time — and what remains the same -- Top challenges for operators in the year ahead -- ...and more!