Plante Moran Partner Betsy Rust

Earlier this year, Betsy Rust and Plante Moran released a report with a fairly explosive thesis: Margins for skilled nursing facilities had actually been on the rise between 2016 and 2017. But the senior care advisory firm was quick to point out that the report only considered Medicare reimbursements — with Medicare Advantage and Medicaid strains working to wipe out the Medicare fee-for-service gains. SNN invited Rust to expand on her findings on the latest episode of "Rethink: The Future of Skilled Nursing." In our conversation, Rust offered concrete tips for how providers can navigate the Medicare Advantage world despite a lack of public information on rates, as well as how the ongoing stressors in the SNF marketplace could inspire operators to make strange — but profitable — bedfellows. Listen to this episode of Rethink to learn:  - The metrics Plante Moran evaluates when advising buyers in today's market - How partnering with competitors might bring mutual benefits - The outlook for Medicare Advantage under PDPM - ...And much more!