President and CEO of the American Health Care Association Mark Parkinson

Between the release of a "secret" list of underperforming nursing homes and multiple hearings on Capitol Hill, the skilled nursing industry has found itself under the regulatory and media microscope for most of 2019. And for the most part, Mark Parkinson thinks that's a good thing. The president and CEO of the American Health Care Association sat down with Skilled Nursing News to discuss why transparency could ultimately help operators by raising awareness of other issues in the space — along with his vision of what the industry will look like a decade from now. Listen to this episode to learn: - Why operators should see opportunity in recent media attention on the industry - What he thinks is the bigger challenge for the space: PDPM or Medicaid - How SNFs can avoid becoming a mere commodity in the overall care landscape - ...and more!