Shelley Horst, Director of Strategic Partnerships, Reliant Rehabilitation

The 40th episode of our podcast, Rethink, is now available. This episode of Rethink is sponsored by Reliant Rehabilitation. Shelley Horst has always been passionate about helping skilled nursing facilities better collaborate with their post-acute partners, and her role as director of strategic partnerships at Reliant Rehabilitation allows her to do just that. With an abundance of experience in skilled nursing business development and working in managed care, Horst is able to provide insights through analytics and her own background to help SNFs develop a strategic marketing plan that better aligns with their hospital partner’s needs and to set them apart in the market. She joined Rethink to talk about her role, and why now especially is an important time to make a good first impression. Listen to this episode to learn: -- How marketing has taken on a whole new dimension in the last 18 months -- A few best practices for skilled nursing operators when it comes to connecting with and maintaining relationships with case managers -- How providers in today’s operating environment need to approach customer service compared to the pre-pandemic era